Founded in 2017, Algosport was created to provide sportsbetting solutions for both B2C operators and B2B suppliers, particularly within sportsbetting trading with the aim of Algosport providing quant solutions to augment in-house development. We created the Algosport ‘Blackbox’ that is the engine that houses all of our algorithms and models and it is the Blackbox that now sees Algosport products in use by over 200 sportsbetting brands all across the world.
We are a small team of experienced quants and developers, with decades of experience building products for sportsbetting operators, with the founding team still within the business. Based in London since inception, we believe that Algsoport exists to solve the problems that the sportsbetting industry faces, and look to drive product and revenue for operators of all shapes and sizes.
What we do
Algosport has provided innovative trading products across the betting and gaming ecosystem since 2017. Built in-house, we provide solutions for the challenges facing operators, to cater to the ever-changing demands of end-users.
OurBlackbox is based on proprietary technology and algorithms, and supports a myriad of functions and features. These include a full suite of derivative betting markets, advanced cashout logic, plus an industry leading Bet Builder.
Our Story
Since 2017 Algosport has been at the forefront of developing next-generation products for the sportsbetting industry.
Progress
Our Team
Leigh
CEO
Leigh Herdman brings over 30 years of experience to the sports betting industry. For the past two decades, Leigh has been instrumental in building advanced sports betting models and is recognized as one of the original innovators in this specialized sector. Leigh holds a BSc in Theoretical Physics and an MSc in Applied Statistics from Imperial College.
David
CTO
David has 15 years of experience within the sports betting industry working across the whole pricing stack. He’s created and refined mathematical pricing algorithms, written integrations for payments, feeds and regulatory reporting, guided development on bonus engines and much more. He oversees all development and client integrations.
Martin
Developer
Martin has 10 years of experience developing mathematical pricing algorithms with an emphasis on high-performance code. He is responsible for implementing the algorithms which are deployed to customers.
Marc
Managing Director
Marc has almost 30 years’ experience within the industry including with William Hill, Betfair, 888, Sportingbet, SIS and Metric. Previously supporting Algosport as a consultant, he took up the newly created position of MD in 2024 and is responsible for commercial, marketing, strategy and general management of the company
Sam
Product Analyst
Sam joined Algosport in 2023 as his first role in the gambling industry. Initially joining as Junior Product Analyst but has since progressed to Product Analyst. He is responsible for analysis of current business, dealing with client product queries and analysis of new products/features.